In the competitive world of business, establishing a strong connection with clients is vital for sustainable growth and success. While many small and micro business owners will focus on establishing a mission and vision statement and developing products and services, they often overlook the importance of providing a client promise.
Continue reading “the power of a client promise for building trust and business success”
Learn the importance of follow-up in lead generation and how it can boost your sales. Discover simple and effective daily tasks to implement in your strategy, and the statistics that support the power of follow-up. Increase your chances of converting leads into paying customers with this valuable strategy.
There are few things more frustrating than having a website that is not generating the leads you’re expecting it to.
Continue reading “the top website elements to drive lead generation”
Consistently growing your list is one the smartest things you can do for your financial services business.
Reviews matter. All businesses need to generate, monitor and leverage their online reputation.
When you work from a home office you need a space that is both functional and enjoyable for you to be productive.
You need to make things easy for people – encourage them to take action, with a sense of urgency and see the results.
LinkedIn is all about building networks and connections.
It’s not only about who you know, but about who your connections know.
Gone are the days of your LinkedIn profile simply being an online resume. When used effectively, your LinkedIn profile and the LinkedIn platform can be a powerful networking and lead generation opportunity.
The real power of LinkedIn for small business is the ability to tap into existing connections and grow your brand through word-of-mouth. Continue reading “20 (not so secret) tips for success on linkedin”
“If you’re not on social media, if you’re not on LinkedIn; why not?
Why aren’t you using Facebook?
How are you engaging with that part of the market?”
Lets face it –
Your existing clients are on social media.
Your prospective clients are on social media.
Your colleagues are on social media.
Your competition is on social media.
Continue reading “social media for accountants: do you really need it? this will help you decide!”
A mission statement will form part of your business plan that includes the goals you have for your business.
Having a mission statement allows you to have an overarching guide for your financial services business particularly for those times when things get tough and you feel like throwing in the towel.
Creating (or reviewing) your mission statement can be a daunting task.
It’s intimidating trying to vocalise the reasons for creating (and running) your business.