the ultimate guide to call to actions

A call to action (CTA) is designed to inspire a pre-determined outcome from your readers.

It may be an image or line of text that prompts your visitors, leads, and/or customers to take a particular action.
That action will vary across the different forms of content you are publishing.

You should be using a ‘Call To Action’ on each and every piece of content that you publish.

Your CTA may be the most important part of your content (website / blog / social media post / Facebook Ad) because it tells consumers what you want them to do.  This call to action may be placed within any part of your content – beginning, middle, end or repeated at many places.

A Call To Action should have the following –

• Be visually striking
• Short sharp copy
• Be easy to understand
• Be action-oriented
• The result must be obvious
• A compelling reason
• A designed button that stands out from the rest of the content in colour and design

Despite the variety of texts, a call to action will usually fall into one of the following four categories. Each one has a different psychological trick to boost its persuasiveness.

1. Fear of Missing Out – using this CTA customers are worried about what others may be receiving. This may take on the “must have it now” immediate response.
2. Removing Risk – this CTA removes some of the objections that a customer may have. This may take on the “what have I got to lose” response.
3. Push the Benefits – using this CTA has your customers dreaming of a life after taking action. This may take on the “life will be better/easier when I have it” response.
4. Soft Sell – this CTA follows a more simple persuasion. It works best on the basis that you already have a connection with your customer. This is more a “check this out” rather than the traditional “sell sell sell”.

The best way to determine your best CTA is through testing – A/B testing.
Monitor, measure and repeat.

Here is a list of 123 variations of Call to Actions to use on your social media status update, your blog, your website or your advertising:

1. Like
2. Share
3. Tag
4. Comment
5. Tweet this
6. Retweet this
7. Double tap
8. Pin this
9. Watch this
10. Click link in Bio
11. Only X days left
12. Limited supply
13. Closing soon
14. Play this
15. While supplies last
16. Today only
17. Forward this
18. Last chance
19. Offer ends on ________
20. Hurry
21. Immediately
22. View this
23. Now
24. Request an invitation
25. Now closed
26. Members Only/Subscribers only
27. Only available to ___
28. Pre-register/Pre-order
29. Limited spots
30. Exclusive access
31. Reply
32. Contact me
33. Click here
34. Comment with a GIF
35. Learn more
36. Act now
37. Click here to find out all the details
38. Click <3 for a follow up
39. Download now
40. Immediate download
41. Reply today
42. Try it free
43. Start your free trial now
44. Your free trial is just a click away
45. Join now
46. Start now
47. Talk to an expert
48. I invite you to…
49. I urge you to act at once
50. I can’t wait to hear from you
51. We’d like to hear from you
52. Just hit Reply and we’ll email you the details
53. Sign up online at ____.com
54. Learn more about us at ______.com
55. Order now, while there’s still time
56. Sign Me Up
57. Place your order now, while everything is still in front of you
58. In a hurry? Call _______
59. For even faster service, call ________
60. To place your order, call us toll-free at ____________
61. Just reach for your phone
62. Comment with an emoji
63. Mail your order today!
64. Send in your application today!
65. We’re waiting for your call
66. I urge you to send for our free brochure
67. Send for our free catalogue
68. Mail this convenient coupon today!
69. For more details call _________
70. Please don’t hesitate to call us
71. Get started
72. Why not give us a call to find out all the details?
73. Call us this week to schedule an appointment
74. It’s important that you respond promptly
75. Offer expires __________
76. For a short time only
77. Order now and receive a free gift
78. See it in action
79. Get it now!
80. Request your FREE quote today
81. Free Shipping
82. Money Back Guarantee
83. Book now
84. Best value
85. Bookmark this
86. Limited availability
87. Expires at midnight tonight
88. Act quickly
89. Add this to your favourites
90. Reserve your spot now
91. Sign up now, while you still can
92. Grab Yours Now –>
93. Will You Be There?
94. Hope to See You Soon!
95. Please Share with Your Friends and Fans
96. What Are Your Thoughts on This (Topic)?
97. How Would You Handle ______?
98. Read This Post
99. Add to wish list
100. Add to cart
101. Review
102. Print this
103. Chat now
104. Have You Ever ______?
105. What’s YOUR Favourite ______?
106. This Article Will Teach You How To _____
107. YES or NO?
108. Vote now
109. Seriously, SIGN UP! You’ve Got Nothing to Lose
110. Save Your Seat!
111. Limited Seating Available
112. View This _____ To Learn How To ______
113. Want A Sneak Peek At ______?
114. QUICK QUESTION: Do You Prefer A, B, Or C?
115. You Don’t Want to Miss _______!
116. This Is THE Solution For ______
117. This List Is Filled with Resources For ______
118. Buy
119. Register
120. Subscribe
121. Donate
122. For a short time only
123. Order now and receive a free gift

You need to make things easy for people by telling your followers what you want them to do – encourage them to take action, with a sense of urgency and see the results.

So, here it is, Contact Us to assist with implementing your CTA strategy 😉